Technological disruptions, the divergence of consumption habits and permanent social tensions are drastically modifying the nature and dynamics of the global market. In this context, the biggest challenge for companies is to generate profitable innovations that deeply empathize with people.
The Sprout is a set of principles, tools and methods that, applied in a systematic way, collaborate in the development of innovative 360 ° market strategies. For this, it integrates all the stages of the process: from the investigation of trends and construction of future scenarios to the design of powerful and original market offers. The objective is to provide a new working philosophy to devise radical innovations that put companies at the forefront of the game in the market. From an interdisciplinary perspective, the methodology integrates the different creative, research, management and marketing areas of an organization through exercises that enhance the interaction and creativity of its team.
The Sprout includes a proprietary method for researching social trends, an original tool for the construction of scenarios – Future Prism – and a new systemic conception of value for the development of innovative 360 ° market strategies – the Value Sphere and the Seeding Innovation System tools.
“Joe” is a thrilling and fast-paced story that weaves together the threads of imagination, technology and eclectic relationships into an artisan’s novel that is impossible to put down. Steve Rubin’s writing style is uniquely his own – giving an insight into his characters that keeps the reader deeply involved to the last page. This novel is a great read – so much so that the Kindle App will remain on our “other” reader devices – just in case Mr. Rubin writes a sequel…
Review by: St. Bride’s Literary Group (October, 2013)
Joe Elliot is an aspiring novelist who’s latest effort is a fictional tale of technological marvel: a system of computers, satellites and machines that scans the entire planet. It’s called ‘W.E.B.’ The‘Worldwide Electron Band’ and it tells the operator everything about anything or anyone. The ultimate ‘Big Brother’ machine.A wealthy, eccentric artist reads an early draft of ‘W.E.B.’ and decides that she wants to build one; a smaller, personal version to create ‘the ultimate piece of modern art’ a system that scans visitors and can tell them anything, even the most minute details, about their lives. Others begin to spy on the system as it is being built. Their equipment creates conflict, inadvertently spawning a whole new type of artificial intelligence which brings others into the mix, men who are not interested in the art and only seek control over the technology. A laugh-out-loud funny, unique, character-driven story. Agent and publishing inquiries welcome.