The Sprout: A holistic methodology to manage innovation and create value in the 21st century – 2018, English Edition

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Written By: Laureano Mon & Maurizio River Serena

 

 

Technological disruptions, the divergence of consumption habits and permanent social tensions are drastically modifying the nature and dynamics of the global market. In this context, the biggest challenge for companies is to generate profitable innovations that deeply empathize with people.

The Sprout is a set of principles, tools and methods that, applied in a systematic way, collaborate in the development of innovative 360 ° market strategies. For this, it integrates all the stages of the process: from the investigation of trends and construction of future scenarios to the design of powerful and original market offers. The objective is to provide a new working philosophy to devise radical innovations that put companies at the forefront of the game in the market. From an interdisciplinary perspective, the methodology integrates the different creative, research, management and marketing areas of an organization through exercises that enhance the interaction and creativity of its team.

The Sprout includes a proprietary method for researching social trends, an original tool for the construction of scenarios – Future Prism – and a new systemic conception of value for the development of innovative 360 ° market strategies – the Value Sphere and the Seeding Innovation System tools.

 

Shared from: https://www.amazon.com/dp/B07B956GWN/ref=cm_sw_r_cp_api_2jdOAb64S953T

St. Bride’s Literary Group proudly assisted with the copy editing of the English translation of The Sprout.

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Filed under Academic Publications, Technical Writing

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